30 guides for creators and talent managers on what to charge, how to track every deal and view, and how to turn one campaign into the next. Written from real numbers, with the maths shown.
Flat fee wins for a single typical post; CPM overtakes it only once views clear a breakeven point. Do the arithmetic before you pick.
100,000 views is worth anywhere from $50 to well over $1,000 depending on the deal type. A full table of scenarios, computed step by step.
There is no single per-1,000-view rate. Build yours from a flat-rate anchor, your typical view range, niche, platform and deliverable, then set a floor.
Turning one-off rates into a monthly retainer or content bundle: how much discount to give, how to structure it, and how to protect yourself.
Bring your own view and engagement history to the conversation, name a specific new number, and time the ask right. A worked example included.
Build a roster rate card from each creator's median tracked views, not follower count. A worked example across three creators shows why they disagree.
Price each deliverable separately: video, raw footage, hook variations and revisions each take different work. Principles plus one worked rate card.
Usage rights and whitelisting are paid separately from content, priced as a multiple of your base rate that scales with duration and exclusivity.
Ranking posts by views hides which paid best. Divide payout by views for an effective CPM, then compare formats and accounts on that number.
A media kit built on tracked per-post views and engagement beats one built on follower counts. Here is what to include and how to lay out the numbers.
Your real CPM is total earnings divided by total views in thousands, across every deal and account. Here is the step-by-step calculation with a table.
Past about 10 deals, one sheet can't track what's owed and what happened per post. Split the deal record from the post record and add a status field.
Each app only shows its own numbers. Connect your handles to one tool that pulls views from all daily, so one account's good week doesn't hide another's.
Net terms, deposits, late fees, what a UGC invoice must contain, and a simple way to track who has paid. General guidance, not legal advice.
A creator business needs four kinds of records: deal terms, deliverable proof, view reports and invoices. Here is what to keep in each and why.
Treat side accounts and your main account as one business, but track and price each one separately based on what it actually delivers.
A monthly roster report needs three numbers per creator and per deal: views, earnings, and effective CPM. A worked example shows what to act on.
Views decide pay-per-view payouts; engagement rate, saves and watch-through decide brand-favorability deals. A worked comparison of two posts shows why.
Six fields cover almost every brand deal: brief, rate, dates, posted links, usage rights, payment status. A template with a filled-in example.
Find pay-per-view campaigns through open campaign directories, marketplaces and direct brand programs, then read the rate, cap and minimum before you post.
A pitch that opens with your median views and engagement rate, states a clear ask, and projects the payout gets read differently than a generic one.
A single brand deal turns into repeat work through a reporting habit, reliability, and a second pitch built on the first campaign's own numbers.
How CPM brand campaigns actually pay out for creators: rate, base fee, cap and minimum views, and why most posts still earn very little.
Perpetual usage, broad exclusivity, payment on vague approval and unlimited revisions are the terms creators should question before signing a brand deal.
Send per-post views, engagement rate, and effective CPM versus what was quoted once a campaign ends. That short report is what gets a creator rebooked.
A portfolio that gets deals shows results and range next to each video, not just polished footage. Here is what to include and how to lay it out.
Brands check real views, engagement quality, audience fit, past deliverables and reliability before paying. Here is each check and how to pass it.
The system that holds past 10 creators: one deal pipeline, deliverables tracked separately, and per-creator performance you don't have to ask for.
The first two weeks of onboarding a creator: paperwork, connecting accounts, a provisional rate, written expectations, and a checklist to run it by.
Talent managers commonly charge a flat percentage, a tiered percentage, or a retainer plus commission. Worked examples show what each pays out.
Add your handles, set each deal up as a campaign with its rate, and see what every post is worth. Free for 3 accounts, no card.
Try for free