Run a better creator program
Practical playbooks on tracking UGC, paying creators per view, and scaling campaigns — from the team building Sway9.
Creator guides
What to charge per 1,000 views, how to track every deal and view across your accounts, and how to win repeat brand work — written from real numbers, maths shown.
The SideShift alternative we built after paying $300/mo for five seats
Why per-seat pricing fights the way UGC actually performs, an honest Sway9 vs SideShift comparison, and what switching involves.
What 159 tracked UGC posts actually looked like
First-party data: median views, the long tail, engagement rates and TikTok vs Instagram — with the limitations stated plainly.
How to pay creators per view: rates, caps and minimums
Picking a CPM, adding a base fee, capping a viral post and setting a view floor — with a worked example and the guardrails that matter.
How much do clippers actually make per 1,000 views?
Real rates, why the median post earns far less than the headline number, and what actually moves your earnings.
How to get accepted into UGC and clipping campaigns
What brands see when you apply, the four reasons applications get denied, and a checklist to fix them first.
How to track UGC creator views and pay per view in 2026
The complete workflow for tracking TikTok and Instagram views across a creator roster and paying on a CPM or flat rate — without a spreadsheet.
UGC creator management: what it is and how to run a program
What a UGC creator management platform actually does, why brands are moving off spreadsheets, and how to set up your first program step by step.
How Sway9 compares
Honest, up-to-date comparisons with the best-known creator and influencer platforms.
Sway9 vs GRIN
GRIN is an enterprise influencer platform with custom pricing; Sway9 is free to start for managing your own creators and paying per view.
Sway9 vs Aspire (AspireIQ)
Aspire is a full influencer suite for DTC brands; Sway9 focuses on tracking views and paying per view, free to start.
Sway9 vs Modash
Modash charges $199–$599/mo and caps creators per plan; Sway9 is free with unlimited creators and pay-per-view.
Sway9 vs Upfluence
Upfluence is an enterprise influencer & affiliate platform; Sway9 is a lean, free-to-start way to manage and pay your roster.