Social listening and mention tracking
you need AI sentiment analysis and AI event detection included from the Pro tier down.
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
Brand24 publishes five tiers scaled by keyword count (3 up to custom) and monthly mention volume (2,000 up to custom), with annual billing running roughly 20% cheaper than month-to-month at every tier; Enterprise starts at $1,499/mo either way.
Twelve months at that entry price is $2,388, against $264 for a year of Sway9 Starter — 9.0x the cost, before either of you adds a tier.
Read from Brand24’s own pricing page · source. Pricing in this category changes often — confirm with the vendor before you commit.
Brand24 is a social listening and brand-mention monitoring tool with AI sentiment analysis, aimed at marketing teams tracking brand and competitor conversation volume across social platforms, news and reviews. You know the price going in, so the question is only whether the scope matches the job. Where it does not:
Where Brand24 charges a flat monthly subscription, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Brand24 leaves you to do by hand.
Try Sway9 free →Same flat subscription model as Brand24; the difference is scope — content research and influencer/PR search rather than social listening and mention tracking.
BuzzSumo alternatives →It runs on a negotiated quote rather than a flat subscription, though you will need a sales call to get a number, which Brand24 no longer requires.
Audiense alternatives →It runs on a negotiated quote rather than a flat subscription, though you will need a sales call to get a number, which Brand24 no longer requires.
Brandwatch Influence alternatives →It runs on per-tier creator caps rather than a flat subscription.
Socialinsider alternatives →| Feature | Sway9 | Brand24 |
|---|---|---|
| Starting price | Free plan, then $22/mo | $199/mo billed annually ($249/mo month-to-month) |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No — 14-day free trial, no card required |
| Contract | Month-to-month, cancel any time | Month-to-month or annual |
| Pricing model | Priced on tracked accounts, never on seats | Flat subscription |
| Team members | Unlimited on every plan | See plan limits |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No — 14-day free trial, no card required |
| Auto view tracking (TikTok & Instagram) | Yes | Varies by plan |
| Pay-per-view CPM & spend automation | Yes, built in | Not the core model |
Knowing the price before the call is worth something on its own, and Brand24 is the stronger pick when the job is one of these:
If that is the software you are actually shopping for, Brand24 is the better buy and nothing on this page should talk you out of it.
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. Brand24 does not offer a free plan.
$199/mo billed annually ($249/mo month-to-month), taken from Brand24’s own pricing page on 2026-08-22. The full breakdown is in the pricing section above.
Sway9. Brand24 charges a flat monthly subscription; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Sway9 is month-to-month and you can cancel any time. Note that Brand24 is reported to require month-to-month or annual, so check your current term before you move.
Beyond Sway9, the closest comparisons are BuzzSumo, Audiense, Brandwatch Influence, Socialinsider. Each targets a different job — BuzzSumo for content research and influencer/pr search, Audiense for audience intelligence and segmentation, Brandwatch Influence for enterprise influencer marketing, Socialinsider for social media analytics and benchmarking.
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for free Cancel any time · unlimited team members on every planEvery Brand24 figure above was read off their own pricing page on 2026-08-22, not estimated. If they change it, this page is wrong until we re-check it — so confirm before you buy.