Audience intelligence and segmentation
you need audience segmentation by demographics, interests and job role, not just follower counts.
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
Audiense does not publish pricing — you request a quote. Third-party listings (Capterra, dated review; kaloiq, dated May 2026) both describe a self-serve "Connect" or "Basic" plan at $79-$99/mo plus a free tier. But Audiense's own current homepage lists five different products (Action, Discover, In-Person, Online, Data Services) with no self-serve plan anywhere — every one routes to a free-trial request or a sales conversation. The two do not obviously describe the same product line any more.
Take the lowest figure anyone reports — $79/mo — and a year still comes to $948, against $264 for Sway9 Starter. The true number is likely higher, and only a sales call would tell you what yours is.
Third-party reported, not confirmed by Audiense · source. Pricing in this category changes often — confirm with the vendor before you commit.
Audiense is an audience intelligence platform that segments and profiles social audiences by demographics, interests and behaviour, historically strong on X/Twitter data, now expanded into campaign planning and location intelligence. Contract length does more damage than headline price on tools like this one. What sends people looking:
Where Audiense quotes you a price after a sales call, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Audiense leaves you to do by hand.
Try Sway9 free →It runs on a flat subscription rather than a negotiated quote, and unlike Audiense it publishes what it costs.
Brand24 alternatives →It runs on a flat subscription rather than a negotiated quote, and unlike Audiense it publishes what it costs.
BuzzSumo alternatives →Same negotiated quote model as Audiense; the difference is scope — enterprise influencer marketing rather than audience intelligence and segmentation.
Brandwatch Influence alternatives →Same negotiated quote model as Audiense; the difference is scope — influencer relationship management rather than audience intelligence and segmentation.
Traackr alternatives →| Feature | Sway9 | Audiense |
|---|---|---|
| Starting price | Free plan, then $22/mo | Reported $79-$99/mo for a legacy self-serve tier — no longer visible on the current site |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No — the free tier reported by third parties does not appear on the current homepage |
| Contract | Month-to-month, cancel any time | Reported annual for enterprise products |
| Pricing model | Priced on tracked accounts, never on seats | Custom quote |
| Team members | Unlimited on every plan | Negotiated per contract |
| Time to first tracked post | Minutes, self-serve | After a demo and a contract |
| Auto view tracking (TikTok & Instagram) | Yes | Varies by plan |
| Pay-per-view CPM & spend automation | Yes, built in | Not the core model |
None of this is overpriced if you need what it does, and Audiense is the stronger pick when the job is one of these:
If that is the software you are actually shopping for, Audiense is the better buy and nothing on this page should talk you out of it.
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. Audiense does not offer a free plan.
Reported $79-$99/mo for a legacy self-serve tier — no longer visible on the current site, as reported by a third party rather than published by Audiense, checked 2026-08-22. The full breakdown is in the pricing section above.
Sway9. Audiense quotes you a price after a sales call; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Sway9 is month-to-month and you can cancel any time. Note that Audiense is reported to require reported annual for enterprise products, so check your current term before you move.
Beyond Sway9, the closest comparisons are Brand24, BuzzSumo, Brandwatch Influence, Traackr. Each targets a different job — Brand24 for social listening and mention tracking, BuzzSumo for content research and influencer/pr search, Brandwatch Influence for enterprise influencer marketing, Traackr for influencer relationship management.
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for free Cancel any time · unlimited team members on every planAudiense publishes no rate card, so every figure above is attributed to the third party that reported it and was checked on 2026-08-22. We would rather show you a sourced estimate and say it is an estimate than present a guess as fact.