Reviews, UGC and loyalty for Shopify
you need a working free tier for stores under 50 orders/month, not just a time-boxed trial.
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
Okendo publishes its pricing. Four flat published tiers metered by monthly order volume (50 to 3,500+ orders), with a roughly 8-11% discount for paying annually instead of monthly.
Both start at $0, so the entry price settles nothing. The comparison is the first paid step: Sway9 Starter is $22/mo for 25 tracked accounts, against Okendo’s Essential tier at $19/mo.
Read from Okendo’s own pricing page · source. Pricing in this category changes often — confirm with the vendor before you commit.
Okendo is a Shopify-native reviews, UGC and loyalty platform that layers Q&A, review campaigns and TikTok Shop integration on top of photo/video review collection, priced on monthly order volume. Flat pricing is rarely the problem; scope usually is. Why teams still move:
Where Okendo charges a flat monthly subscription, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Okendo leaves you to do by hand.
Try Sway9 free →Same flat subscription model as Okendo; the difference is scope — photo and video reviews / UGC for Shopify rather than reviews, UGC and loyalty for Shopify.
Loox alternatives →Same flat subscription model as Okendo; the difference is scope — social content aggregation and UGC widgets rather than reviews, UGC and loyalty for Shopify.
EmbedSocial alternatives →Same flat subscription model as Okendo; the difference is scope — shoppable UGC galleries for Shopify rather than reviews, UGC and loyalty for Shopify.
Foursixty alternatives →It runs on a negotiated quote rather than a flat subscription, though you will need a sales call to get a number, which Okendo no longer requires.
Nosto UGC alternatives →| Feature | Sway9 | Okendo |
|---|---|---|
| Starting price | Free plan, then $22/mo | Free up to 50 orders/mo, then from $19/mo |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | Yes — $0/mo, up to 50 orders/mo, automated review requests and moderation included |
| Contract | Month-to-month, cancel any time | Month-to-month or annual (annual saves 8-11%) |
| Pricing model | Priced on tracked accounts, never on seats | Flat subscription |
| Team members | Unlimited on every plan | See plan limits |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | Yes — $0/mo, up to 50 orders/mo, automated review requests and moderation included |
| Auto view tracking (TikTok & Instagram) | Yes | Varies by plan |
| Pay-per-view CPM & spend automation | Yes, built in | Not the core model |
Predictable billing counts for a lot, and Okendo is the stronger pick when the job is one of these:
If that is the software you are actually shopping for, Okendo is the better buy and nothing on this page should talk you out of it.
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. Okendo also has a free tier — $0/mo, up to 50 orders/mo, automated review requests and moderation included.
Free up to 50 orders/mo, then from $19/mo, taken from Okendo’s own pricing page on 2026-08-22. The full breakdown is in the pricing section above.
Sway9. Okendo charges a flat monthly subscription; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Sway9 is month-to-month and you can cancel any time. Note that Okendo is reported to require month-to-month or annual (annual saves 8-11%), so check your current term before you move.
Beyond Sway9, the closest comparisons are Loox, EmbedSocial, Foursixty, Nosto UGC. Each targets a different job — Loox for photo and video reviews / ugc for shopify, EmbedSocial for social content aggregation and ugc widgets, Foursixty for shoppable ugc galleries for shopify, Nosto UGC for ugc discovery and shoppable galleries.
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for free Cancel any time · unlimited team members on every planEvery Okendo figure above was read off their own pricing page on 2026-08-22, not estimated. If they change it, this page is wrong until we re-check it — so confirm before you buy.