All-in-one social media management
you need a genuine, usable free tier, not just a time-limited trial.
you want the creators you already have tracked and paid per view — from $22/mo, unlimited team members, no annual contract.
Metricool prices by number of connected brands, with the same tier name covering a range of prices depending on how many brands are added — Starter alone runs from $25/mo (5 brands) to $45/mo (10 brands), and Advanced from $67/mo to $210/mo across three brand-count bands. Annual billing is stated to save up to 24%.
Twelve months at that entry price is $300, against $264 for a year of Sway9 Starter — 1.1x the cost, before either of you adds a tier.
Read from Metricool’s own pricing page · source. Pricing in this category changes often — confirm with the vendor before you commit.
Metricool is a scheduling, analytics and ads-reporting platform for brands and agencies managing multiple accounts, priced by number of brands connected rather than by feature tier alone. Caps are the whole story here: a growing roster pushes you into the next tier whether or not you use anything else in it. The common reasons for leaving:
Where Metricool caps how many creators each tier lets you track, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Metricool leaves you to do by hand.
Try Sway9 free →It runs on per-creator seats rather than per-tier creator caps.
Hootsuite alternatives →It runs on a flat subscription rather than per-tier creator caps.
Iconosquare alternatives →Same per-tier creator caps model as Metricool; the difference is scope — social media analytics and benchmarking rather than all-in-one social media management.
Socialinsider alternatives →Same per-tier creator caps model as Metricool; the difference is scope — competitive social media analytics rather than all-in-one social media management.
Rival IQ alternatives →| Feature | Sway9 | Metricool |
|---|---|---|
| Starting price | From $22/mo | $25/mo (Starter, up to 5 brands) |
| Free plan | No — paid from $22/mo | Yes — 1 brand, 20 posts/mo, 5 competitor profiles, 30-day analytics history |
| Contract | Month-to-month, cancel any time | Monthly or annual (save up to 24%) |
| Pricing model | Priced on tracked accounts, never on seats | Tiered by creator count |
| Team members | Unlimited on every plan | Capped per tier |
| Creators you can track | Unlimited | 100–250 depending on tier |
| Auto view tracking (TikTok & Instagram) | Yes | Varies by plan |
| Pay-per-view CPM & spend automation | Yes, built in | Not the core model |
Those caps come bundled with real capability, and Metricool is the stronger pick when the job is one of these:
If that is the software you are actually shopping for, Metricool is the better buy and nothing on this page should talk you out of it.
Sway9 has no free plan: it starts at $22/mo, month-to-month, with unlimited team members. Metricool has a free tier — 1 brand, 20 posts/mo, 5 competitor profiles, 30-day analytics history.
$25/mo (Starter, up to 5 brands), taken from Metricool’s own pricing page on 2026-08-22. The full breakdown is in the pricing section above.
Sway9. Metricool caps how many creators each tier lets you track; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. Plans start at $22/mo with unlimited team members.
Sway9 is month-to-month and you can cancel any time. Note that Metricool is reported to require monthly or annual (save up to 24%), so check your current term before you move.
Beyond Sway9, the closest comparisons are Hootsuite, Iconosquare, Socialinsider, Rival IQ. Each targets a different job — Hootsuite for social media management platform, Iconosquare for instagram and social analytics suite, Socialinsider for social media analytics and benchmarking, Rival IQ for competitive social media analytics.
Every plan is the full product, from $22/mo. Priced on tracked accounts, never on seats.
Get started Cancel any time · unlimited team members on every planEvery Metricool figure above was read off their own pricing page on 2026-08-22, not estimated. If they change it, this page is wrong until we re-check it — so confirm before you buy.