Referral and loyalty platform
you need a tool that bundles referral, points-based loyalty and creator/influencer program management under one dashboard.
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
Friendbuy does not publish pricing — you request a quote. Friendbuy publishes no pricing at all; Vendr, working from its own buyer transaction data, reports annual contracts ranging from about $8,500 to $36,000 with a median of $17,500 (about $708/mo at the low end), scaling with traffic, order volume and whether the loyalty module is added.
Take the lowest figure anyone reports — $708/mo — and a year still comes to $8,496, against $264 for Sway9 Starter. The true number is likely higher, and only a sales call would tell you what yours is.
Third-party reported, not confirmed by Friendbuy · source. Pricing in this category changes often — confirm with the vendor before you commit.
Friendbuy is a referral, loyalty and creator-partnership platform for enterprise and high-growth consumer brands, sold as a single suite that also folds in influencer program management. Contract length does more damage than headline price on tools like this one. What sends people looking:
Where Friendbuy quotes you a price after a sales call, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Friendbuy leaves you to do by hand.
Try Sway9 free →Same negotiated quote model as Friendbuy; the difference is scope — referral and customer-advocacy platform rather than referral and loyalty platform.
Mention Me alternatives →Same negotiated quote model as Friendbuy; the difference is scope — enterprise referral and loyalty platform rather than referral and loyalty platform.
Talkable alternatives →It runs on a subscription plus a cut of creator payments rather than a negotiated quote, and unlike Friendbuy it publishes what it costs.
ReferralCandy alternatives →Same negotiated quote model as Friendbuy; the difference is scope — enterprise offer-management platform rather than referral and loyalty platform.
Extole alternatives →| Feature | Sway9 | Friendbuy |
|---|---|---|
| Starting price | Free plan, then $22/mo | Demo-gated — Vendr reports contracts from roughly $8,500-$36,000/yr, median $17,500/yr |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No |
| Contract | Month-to-month, cancel any time | Reported annual, monthly billing available; not published |
| Pricing model | Priced on tracked accounts, never on seats | Custom quote |
| Team members | Unlimited on every plan | Negotiated per contract |
| Time to first tracked post | Minutes, self-serve | After a demo and a contract |
| Auto view tracking (TikTok & Instagram) | Yes | Varies by plan |
| Pay-per-view CPM & spend automation | Yes, built in | Not the core model |
None of this is overpriced if you need what it does, and Friendbuy is the stronger pick when the job is one of these:
If that is the software you are actually shopping for, Friendbuy is the better buy and nothing on this page should talk you out of it.
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. Friendbuy does not offer a free plan.
Demo-gated — Vendr reports contracts from roughly $8,500-$36,000/yr, median $17,500/yr, as reported by a third party rather than published by Friendbuy, checked 2026-08-22. The full breakdown is in the pricing section above.
Sway9. Friendbuy quotes you a price after a sales call; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Sway9 is month-to-month and you can cancel any time. Note that Friendbuy is reported to require reported annual, monthly billing available; not published, so check your current term before you move.
Beyond Sway9, the closest comparisons are Mention Me, Talkable, ReferralCandy, Extole. Each targets a different job — Mention Me for referral and customer-advocacy platform, Talkable for enterprise referral and loyalty platform, ReferralCandy for referral marketing for e-commerce, Extole for enterprise offer-management platform.
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for free Cancel any time · unlimited team members on every planFriendbuy publishes no rate card, so every figure above is attributed to the third party that reported it and was checked on 2026-08-22. We would rather show you a sourced estimate and say it is an estimate than present a guess as fact.