UGC content marketplace
you need vetted creator marketplace purpose-built for licensed photo and video content.
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
Cohley does not publish pricing — you request a quote. Cohley's own site confirms pricing is not public and varies by content volume. Studioverse reports per-video costs of roughly $200–500+ (so ten videos a month runs $2,000–5,000+) sitting on top of an annual platform commitment; an optional 3-month paid pilot is available before signing a full contract.
Cohley publishes nothing to annualise, so nobody outside a sales call can tell you the twelve-month figure. For reference, twelve months of Sway9 Starter is $264, and you can see that number without speaking to anyone.
Third-party reported, not confirmed by Cohley · source. Pricing in this category changes often — confirm with the vendor before you commit.
Cohley is a UGC content marketplace where brands commission licensed photo and video content from vetted creators, priced per asset rather than by subscription tier. A quote is a negotiation, and the side with the rate card usually wins it. What makes buyers step back:
Where Cohley quotes you a price after a sales call, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Cohley leaves you to do by hand.
Try Sway9 free →It runs on per-booking pricing rather than a negotiated quote, and unlike Cohley it publishes what it costs.
Billo alternatives →It runs on a subscription plus a cut of creator payments rather than a negotiated quote, and unlike Cohley it publishes what it costs.
Insense alternatives →It runs on per-booking pricing rather than a negotiated quote, and unlike Cohley it publishes what it costs.
Collabstr alternatives →It runs on a credit meter rather than a negotiated quote, and unlike Cohley it publishes what it costs.
GRIN alternatives →| Feature | Sway9 | Cohley |
|---|---|---|
| Starting price | Free plan, then $22/mo | Demo-gated — reported $200–500+ per video, plus an annual platform commitment |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No — an optional 3-month paid pilot stands in for a free trial |
| Contract | Month-to-month, cancel any time | Annual platform commitment reported, with an optional 3-month paid pilot |
| Pricing model | Priced on tracked accounts, never on seats | Custom quote |
| Team members | Unlimited on every plan | Negotiated per contract |
| Time to first tracked post | Minutes, self-serve | After a demo and a contract |
| Auto view tracking (TikTok & Instagram) | Yes | Varies by plan |
| Pay-per-view CPM & spend automation | Yes, built in | Not the core model |
Some programmes genuinely need a vendor on the phone, and Cohley is the stronger pick when the job is one of these:
If that is the software you are actually shopping for, Cohley is the better buy and nothing on this page should talk you out of it.
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. Cohley does not offer a free plan.
Demo-gated — reported $200–500+ per video, plus an annual platform commitment, as reported by a third party rather than published by Cohley, checked 2026-08-22. The full breakdown is in the pricing section above.
Sway9. Cohley quotes you a price after a sales call; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Sway9 is month-to-month and you can cancel any time. Note that Cohley is reported to require annual platform commitment reported, with an optional 3-month paid pilot, so check your current term before you move.
Beyond Sway9, the closest comparisons are Billo, Insense, Collabstr, GRIN. Each targets a different job — Billo for ugc video marketplace, Insense for ugc marketplace, Collabstr for ugc and influencer marketplace, GRIN for creator management platform.
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for free Cancel any time · unlimited team members on every planCohley publishes no rate card, so every figure above is attributed to the third party that reported it and was checked on 2026-08-22. We would rather show you a sourced estimate and say it is an estimate than present a guess as fact.